American Heart Association

More than 350,000 out-of-hospital cardiac arrests occur each year in the United States. During cardiac arrest, CPR could triple a person’s chance of survival. But currently, bystanders only perform CPR 37% of the time. This campaign was created to encourage people with training to use it and save a life.

Client: American Heart Association
Website: heart.org
Date: 2019
Services: Campaign, Design, Video

Video

Digital Banner

Social

Outdoor