Howl Yeah

Rallying Cry for the Arizona Coyotes

Howl Yeah.

It’s more than a mantra.
It’s a statement about who we are.
It’s our can-do rallying cry.
For Arizona, family, team, and fans.
For Coyotes. Coming from the desert, we know a little bit about thirst.
About not letting anything stand between us and our goals. Our passion for hockey is built around the answer to one question.

Can we conquer whatever stands in our way?
Howl Yeah.

Client: Arizona Coyotes
Website: nhl.com
Date: 2020
Services: Strategy, Design, Branding, Campaign