The Birthplace of…
SXSW is hosted in the Live Music Capital of the World and Texas’ largest tech hub, Austin. And that’s great, but frankly, it’s begging for some Michigan style.
Detroit is the birthplace of techno. We have a unique opportunity to showcase Michigan is the birthplace of many great starts and a thriving tech hub, while taking our audience on a mesmerizing chronological tour of the Detroit born sound from its inception, through the present and into the future.
The message? Whether you’re starting a tech career, kickstarting a business, discovering your passion for hiking or craft brews, or staking out a new life with your family…. You can in Michigan.
Client: Michigan Development
Website: themichiganlife.org
Date: 2024
Services: Strategy, Creative, Experiential
