Essilor LenSelect

While developing a more effective sales tool for Essilor last year, another need made itself known: A way to help doctors show their patients how certain products work before they recommend adding them to their prescription glasses. Eyeglass features can seem daunting and expensive to patients—especially when they aren’t exactly sure what a product does.

The LenSelect app helps doctors and eye care staff demonstrate for their patients the features and benefits of Essilor lens products via customized recommendations, the most up-to-date product comparisons, and user-friendly demos. Real-life scenarios and settings help educate the patient in an entertaining way, while calculator features help doctors show why add-on products are good for both the eyes and the wallet.