Republic Tequila

Texas Has Tequila

Tom Nall came to us with his Republic Tequila brand with the ask to refine it up a bit. While the Texas shaped glass bottle was very recognizable the brand itself was a little folksy for the small batch craft price point. We walked a fine line of showing Republic’s Texas pride but presenting as a little more luxury. The ‘Come and Take It’ attitude seemed very appropriate and we took that to heart. We crafted a campaign that poked fun at other states offerings when compared to our Texas tequila. I mean, thanks for nothing Iowa.