Michigan
The Michigan Economic Development Corporation (MEDC) markets Michigan as a great place to do business, live and have a career. They work with Michigan businesses to fill specific high-tech job roles and help match students and people within the workforce with rewarding careers.
Testimonials
While on location in Grand Rapids we set aside an extra day to interview real Michiganders in the tech industry to get their take on their careers and what life in Michigan had to offer.
Production
How we used AI and Mixed Reality to execute the campaign: We utilized AI imaging to quickly explore a variety of creative executions of the campaign concept. These were used to guide the entire process and collaborate with the production team to bring them to life. The photography and filming process incorporated a combination of real locations and an LED volume wall in studio to achieve the looks we needed. AI imaging was used to augment real photos of locations to generate extended backdrops for immersive and realistic studio environments.
